Bison Leaf specializes in connecting mission-driven brands with National Parks and public lands retail opportunities. Founder Laurel provides targeted business consulting and sales representation, helping wholesale vendors navigate this unique market while fostering partnerships that support park education and revenue goals.

For this project, our goal was to take Laurel's existing branding and update it to better reflect her business and her target audience.

We achieved this by developing a new logo suite, color palette, and typography pairings that better conveyed the overall mission of Bison Leaf. The refreshed identity now better resonates with national park vendors and reinforces Bison Leaf's position as an industry expert in this specialized market.