Branding That Sets You Apart

Gone are the days of DIY-ing your brand only for it to blend in with the crowd. Your business deserves a magnetic brand that can’t go unnoticed. At Westerly, you'll walk away with a final product that is backed by strategy, driven by purpose, and designed to make potential clients stop scrolling.

From Blend-In to Stand-Out

Each service is designed to transform your business into a brand that gets noticed. Whether you need a complete brand identity, a website that converts visitors into buyers, or ongoing design support, Westerly has you covered with strategic solutions that’ll take you from “questionable” to high-demand.

Package 01

Brand Identity

Your brand is so much more than just a pretty logo (although you can guarantee you’ll have one of those, too). You need a brand that helps your business get noticed, remembered, and chosen.

What makes Westerly’s process different? We dig deeper. Before any design begins, we start with an in-depth 1:1 strategy session that uncovers what truly makes your business unique.

The result? A brand that feels authentically you. No templates or cookie-cutter brands here.

What you’ll receive:

  • 1:1 brand strategy session to uncover your unique positioning

  • Customized client portal for seamless collaboration

  • A fully customized logo suite with variations for every application

  • Color palette + typography pairings that speak to your ideal clients

  • Comprehensive 35+ page brand manual with video tutorials

  • Post-project support to help you implement your new brand

Investment starts at $3,000*

*Payment plans available

Westerly’s Signature Brand Process

Week 1: Brand Discovery & Strategy

We dive deep into your business goals, target audience, and what makes you unique. This strategic foundation becomes the blueprint for everything we create together.

Week 2: Visual Direction & First Concepts

I present initial brand concepts that bring your strategy to life. We'll explore visual directions and choose the one that perfectly represents your brand personality and business goals.

Week 3: Design Development & Refinement

Your chosen concept gets refined and perfected. We'll fine-tune every detail until your complete brand identity feels authentic to you and strategically sound for your business.

Week 4: Finalization & Brand Guide Delivery

You receive your completed brand identity with everything needed for implementation: logo files, brand guide, color codes, and clear usage guidelines.

Package 02

Brand Identity + Website

Picture this: Not only do you have a stunning brand identity that grabs people’s attention, but you also have a website that converts visitors into buyers while you sleep. That's the power of a strategic brand + website combo. Together, we'll create a digital experience that feels like you're personally welcoming each visitor and guiding them exactly where they need to go.

What you’ll receive:

  • Everything listed in the brand identity package

  • 1:1 Website strategy session to map your customer journey

  • 5-page custom website

  • Professional SEO to help clients find you

  • Mobile-responsive design that looks amazing on any device

  • Optional professional copywriting that converts

  • Website manual + video trainings so you can make updates

  • One week of post-launch support

Investment starts at $6,500*

*Payment plans available

Westerly’s Signature Website Process

Week 1: Website Strategy & Planning

We'll dive deep into your website goals and strategize how to use your new branding to create the best online experience for your clients. Professional SEO optimization is built into every decision.

Week 2-4: Content Preparation & Design

I present initial interactive website concepts that bring your strategy to life. We'll explore visual directions and choose the one that perfectly represents your brand personality and business goals.

Week 5-7: Development & Build

I'll develop your website, transforming the approved designs into a fully functional, optimized site that showcases your brand beautifully.

Week 8: Launch & Support

We'll launch your new website together! I'll provide support during launch week to ensure everything runs smoothly and you feel confident with your new online presence.

Looking for something else?

If your design needs fall outside of a brand package, I also offer graphic design services for returning clients.

FAQs

  • Projects are typically booked 1-2 months in advance. Once your customized contract is signed and your project deposit is paid, you'll then be added to my calendar with a start date.

  • Each project is different and depends on the scope of the work. However, for brand identity, the typical timeline is between 4-6 weeks and for brand identity + website design, 6-8 weeks. If you have deadlines, I'll be sure to factor that into your customized project plan.

  • To ensure our visions and values align, please schedule a 30-min Intro Call, free of charge. The purpose of this call is to learn about your project, discuss your unique goals, go over my process, talk about timelines and budget, and give you an opportunity to ask any questions.

    BOOK INTRO CALL

  • The investment for each project varies depending on the scope of work and project requirements. However, brand identity projects start at $3,000 and brand identity + website packages start at $6,000. Each project comes with a customized proposal based on your budget and specific needs.

  • Yes! Each project has the ability to be customized with a payment plan. If you decide to do a payment plan, your payments will be split up with the initial deposit serving as your first payment.

  • My goal as your designer is to always provide you with design solutions that are backed by strategy, evolving from a holistic and in-depth process that involves extensive research and creative direction. Because of this, I don't design stand-alone brand elements such as logos.

    Logos are only one small piece of the brand puzzle and to plan for long-term business success, I always recommend a brand identity package as a starting point.

  • It's not a common occurrence for clients to request refunds. As a professional designer with over 10+ years of experience, I am highly qualified to understand and execute your design needs. Because of this, I do not offer refunds.

    That being said, I do offer a guarantee that throughout our time working together, you'll be involved every step of the way from start to finish to ensure that you're feedback is heard and that your expectations are being met.

  • Yes! After we've established and perfected your brand, I offer on-going design services to ensure that you feel supported in your business journey. Examples of these services include social media graphics, website graphics, marketing collateral, and more.

  • I completely understand, trying to choose the right designer in an overly-saturated market can be overwhelming and you might be asking yourself "why should I work with Westerly?." I want you to feel welcomed, supported, and confident in working with me.

    With each project, I provide a high-level of care and attention to detail, all with your unique goals and needs at the forefront of each decision. My goal is to ensure that you receive high-quality, strategy-backed design that sets you up for long-term success and also to put you at ease knowing that after we've finished working together, you'll know exactly how to effectively and confidently use your branding.