Em’s Lens Photography offers authentic, natural imagery that is heartfelt and timeless, leaving a lasting impression on those who value art, humanity, and creative depth.

Our objective for this project was to craft a brand and website that felt not only “lived-in” and organic, but also refined, with a touch of warmth and authenticity.

To achieve this, we focused on soft edges, rounded corners, and natural textures throughout her logo suite. We also developed a color palette that evokes depth and earthiness, paired with typography choices that are clean, thoughtful, and artistic.