Em’s Lens Photography

Industry
Photography

Services
Custom Brand Identity

Custom Website

All photos © Em’s Lens Photography

Title slide for Em's Lens Photography with the text "EM'S LENS TIMELY and HEARTFELT PHOTOGRAPHY" on a light background.

Em’s Lens Photography offers authentic, natural imagery that is heartfelt and timeless, leaving a lasting impression on those who value art, humanity, and creative depth.

Our objective for this project was to craft a brand and website that felt not only “lived-in” and organic, but also refined, with a touch of warmth and authenticity.

To achieve this, we focused on soft edges, rounded corners, and natural textures throughout her logo suite. We also developed a color palette that evokes depth and earthiness, paired with typography choices that are clean, thoughtful, and artistic.

Custom Logo and branding for Em's Lens Photography, featuring a circular monogram with the letters E and L, and the tagline 'Timeless and Felt Photography' on a dark mauve background.
A collage of photographs arranged in a grid, including portraits of women, a close-up of a person in a patterned outfit, a landscape with a mountain and a grassy field, and a logo for 'EM'S LENS PHOTOGRAPHY' with menu options.
A smartphone displaying a photography website with two black-and-white wedding photos, a clear textured glass tumbler, and a white surface with shadows.
A photography business label hanging from a black string, placed on a textured surface with shadow stripes.
A color palette with six color swatches and descriptions. Top row from left to right: Deep Fig, Linen, Clay Taupe. Bottom row from left to right: Olive Grey, Bone, Earthy Mauve. The colors reflect the personality of the brand and the location, Bend.
A small beige vase with a rounded shape sitting on a beige surface. A white business card in front of the vase displays the name Emily Alper, indicating photographer/owner in Bend, OR.
Background pattern with repeated circular logos containing stylized letters 'E' and 'L' in beige and light gray tones.

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