Bison Leaf Consulting

Industry
Public Lands Sales + Consulting

Services
Custom Brand Identity

Logo for Bison Lef Public Lands Sales & Consulting featuring an orange bison with leaves on its back, and the company name in orange text on a light gray background.

Bison Leaf specializes in connecting mission-driven brands with National Parks and public lands retail opportunities. Founder Laurel provides targeted business consulting and sales representation, helping wholesale vendors navigate this unique market while fostering partnerships that support park education and revenue goals.

For this project, our goal was to take Laurel's existing branding and update it to better reflect her business and her target audience.

We achieved this by developing a new logo suite, color palette, and typography pairings that better conveyed the overall mission of Bison Leaf. The refreshed identity now better resonates with national park vendors and reinforces Bison Leaf's position as an industry expert in this specialized market.

Three logo designs for Bison Leaf, a business related to public land sales and consulting, featuring a bison illustration and leaf elements.
Website homepage for a business called Bison Leaf, featuring an outdoor landscape with mountains and trees, and text about cultivating success in Central Oregon's public lands retail.
Pattern of repeated hand-drawn bison on yellow background.
Color palette with six colors: Evergreen, Sky Blue, Ivory, Lime, Poppy, and Creamsicle, each with descriptive text about their connotations.
Person holding a beige tote bag with a buffalo and leaf design printed in orange.
Business card with the name 'Laurel Barnum', contact details, and logo of Bison Leaf, a consulting company in Central Oregon, with a mountain waterfall background.
A strip of white paper with black outline illustrations of a llama, placed on green textured surface.
A beige background with multiple logos and text in orange. The logos feature a bison's head inside a circle with leaves, and some are accompanied by the text "Bison Leaf" and "Public Lands Sales & Consulting." The text "Bison Leaf" appears in various sizes and positions across the image.
Grid with repeating text 'PUBLIC LAND SALES & CONSULTING' on a light background.

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