Outdoor Alliance

Industry
Outdoor Conservation

Project
Merchandising Design

Outdoor Alliance is a non-profit coalition of national advocacy organizations and their mission is to protect public lands and waters by bringing together the voices of America’s outdoor recreation community. They embrace type 2 fun and protecting the outdoor experience!

Outdoor Alliance came to me wanting new merchandising designs for their 10th year anniversary. They wanted something that spoke to outdoor recreation and something that represented the important work that they do.

In the end, we finalized 5 beautiful designs that showcase their fun, bright color palette and feature hand-drawn, rugged lines and edges. These designs will live on merchandise such as mugs, stickers, t-shirts and hats.