The Conservation Alliance

The Conservation Alliance is a non-profit organization that protects outdoor spaces and wild places through community-focused grantmaking. They have 270 member companies from outdoor related industries that make annual contributions that go directly to grantees across North America.

This logo was created specifically for their most recent campaign, Mobilizing for Monuments, an initiative launched to protect and advocate for nearly 3 million acres of National Monument land. Coalition partners of this campaign include Patagonia, REI, KEEN, The North Face, and others.

For the campaign visuals, we developed a logo and color palette that was bold, impactful, and inspired by outdoor recreation.